The Challenges...

These chemicals of concern are in the most common and seemingly harmless products that we use everyday, directly on our skin. In turn these many ingredients can easily be absorbed into our bodies where they come into direct contact with sensitive tissues and organs. Granted the quantity of any potentially harmful chemcial in a single application of a single product is usually very small. But we usaully use many different products and are exposed to a variety of environmental toxins in our air, water, food and other items every day. Day after day, year after year our toxin load adds up! Moreover, chemicals in personal care products that we rinse down the drain can accumulate in our environment and can contaminate our water and aquatic ecosystems.
Dr. Soania Mathur

The Hidden Dangers...

Personal care products, items we use daily, without concern or thought. But the very substances that we use to cleanse ourselves may actually be contaminating our bodies and the environment. Researchers have identified thousands of potentially harmful chemicals in cosmetic or personal care product ingredients. Most mainstream formulations contain at least one chemical of concern. These chemicals include pesticides, carcinogens and those that can interfere with hormones and reproduction.

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Children are Vulnerable...

FACT: Many factors interact together to determine the health of our children - biological, social and broad environmental factors. The latter is when environmental exposure to toxins and pollutants is included.

FACT: Children are not small adults. They have unique physiology, developmental and behavioural characteristics which makes them more vulnerable to toxic chemicals.

FACT: Children may absorb more environmental contaminants because they eat, drink and breathe more that adults relative to their body weight.

FACT: There are "windows of vulnerability", during normal human development when lungs, brain, immune, reproductive and other systems are maturing. Harmful exposure during these periods may lead to lifelong changes in behaviour, disease, growth and development.

The Result…

Both genetics and environmental factors play varying roles in both acute and chronic disease. Think of how family history and poor diet both contribute to heart disease or the link between cigarette smoking and lung cancer. Each disease is a result of both to different degrees. You can't change your genetics but you can certainly have greater control over your environment, optimizing your diet, exercise and overall health as well as reducing the toxin load that your family is exposed to. Educated consumerism!

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